Getting Started with Facebook Ads

Top 3 Tips for Writing Effective Instagram and Facebook Ads

laptop and wine on table

I'm Jenny!

CEO of Ads Uncorked and crazy ad scientist. My passion lies in helping eCommerce brands achieve big goals through results-driven Facebook Ads™.

hey there

TOp categories

Hi there! It’s Jenny from Ads Uncorked.

I get asked all the time by 1:1 clients if their ad copy is appropriate and what business owners should say in their ads. How do you connect with your audience and eventually convert them into paying customers? Today I’m giving you a sneak peek into one of the lessons in our Intermediate + Advanced Video Bundle Packs! Here is a short video for you on 3 easy-to-follow tips for writing effective ad copies that will resonate with your audience. Increased number of clicks and more sales is closer than you think!

Take a look at the video tutorial below 👇🏽

Top 3 Tips for Writing Copy for Ads

Writing effective ad copies isn’t rocket science, but it does take some intentionality! Below are my top 3 tips for writing ad copy that will someone stop their scroll.

1) Identify the pain points, needs, and wants of your audience

2) Have a clear Call to Action (Download, RSVP, Shop Now)

3) Test multiple creatives

Connect, then Convert

Last, make sure you’re first forming a connection with whoever you’re trying to reach! The person behind the screen is an actual human, who wants to be heard and understood, just like you! Consider how you can form a connection with them before asking for anything in return. Here are a few ideas to get your wheels turning:

  • Is there free blog content you can serve them in an ad?
  • Do you have a free download you can give them before making a sales pitch?
  • Can you show them some behind the scenes of your business?
  • Do you have video content you can serve in an ad that would pertain to them?

As you can see, slight tweaks in how you present material to your audience can make a huge impact in forming a connection with them! For more tips and tricks, make sure to check out my other free resources.

For more tips and helpful content, follow me on Instagram and Facebook at @adsuncorked.

PS- Want more help with Facebook + Instagram ads? Did you know Ads Uncorked has a shop with easy-to-follow video tutorials? Make sure to check out our shop for more info!

+ show Comments

- Hide Comments

add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Meet Jenny

My passion lies in helping eCommerce brands achieve big goals through results-driven Facebook Ads. As a former math teacher turned numbers nerd, I’ve found my calling in empowering other business owners while cherishing my own family time. I founded Ads Uncorked to grant you more family time while you toast to a stress-free ad experience with our team.

Hi, I'm Jenny.
CEO & Lead Ad Strategist of Ads Uncorked.

A dedicated mama of two, data enthusiast, & RV wanderer
grab this!

Ads Manager can be really confusing…What settings to chose? The buttons keep changing 😵‍💫 What am I even looking at??
Let me cut out the fluff and dive right in to what you actually need to know when navigating Ads Manager.

Navigate Facebook Ads in 5 minutes